WW Connect
Summary
Within the WeightWatchers app is Connect a place to see other members, posts, and groups that resonate, all under the umbrella of a safe space providing discovery, inspiration, and peer-to-peer support. Andrew was tasked with improving the product to address persistent UX challenges and improve key feature adoption.
01Main feed
Browsing intuitively
We saw that WW’s members struggled to find post’s from those they followed as well as were craving for a consolidated view of posts from their groups. Andrew decided to address the information architecture, he also took the opportunity to prioritize groups the most key driver for bringing a sense of belonging on Connect.
Elevating posting
When exiting testing members struggled to find out how to post, partly because they had grown used to it’s old location and partly because we had swapped the text “Post” for an icon. Let’s fix that and even keep what made the MVP change successful.
Picture in Picture
Want to read what others are saying while seeing what their talking about? So did WW’s members.
a picture is 1,000 words
WW has gotten requests of members wanting to comment with images, it’s the perfect way for them to their celebration for another, share a similar meal, and overall express being a human. Thanks to Andrew members can finally enjoy just that and more.
software engineering manager
Michael Mittelman
Not only does he [Andrew] have a deep understanding of what is possible and the difficulty in implementing designs, he is open to discussing the best way to present designs to the engineers.
You’ve joined a group!
Knowing that you joined a group was not clear to members, which makes sense when their is not state change on occurring… Let’s add in that forgotten state change and even add some meaningful friction to leaving a group.
full-screen scrolling
Part of what makes scrolling on social media so addictive is how enveloping and simple scrolling your feed is. Andrew took this into consideration and improved upon My Feed by having posts take up more of the feed when browsing. All while keeping the information architecture in place.
You’re caught up
Instead of continuing to see posts already seen and risk closing out of the experience, we believed that WW’s members would want to know when they have reached the end of new seen posts from certain categories (groups, following). Andrew took this opportunity to get WW’s members to explore whats trending and improve stickiness.
The verified treatment
We wanted to add a flare to the Coaches and WW managed accounts so that members would be able to identify who’s a member and who’s providing science-backed credibility when it comes to weight loss posts.
02search
expanding search
We decided to iterate on searching within Connect so that you could filter out the type of results more clearly and help WW’s members find just what they where looking for.
senior UX Writer
Andrew Stoyanoff
Andrew brings with him an impressive knowledge of UX design principles and a thoughtful, data-driven approach to problem solving.
03Onboarding
Get the info you really need
To help get newbies setup for success as well as educate them on the newest features we choose to display a one-time flow once a member landed on Connect. In this way they were primed for it reactively as opposed to risking churn in the initial onboarding flow.
One thing learned
The best pattern may contradict the design system, it may be more work but leaning in and proving a case for change with an inflexible design system is often better then suggesting a change for an inflexible user.
One Avoidable mistake
While listening for quality of life changes to make it can be easy to confuse small wins with big bets. Keeping a narrow but open focus on what to choose to tackle would have saved time in the discovery phase.